Citroën has revealed a new brand identity reimagining its original 1919 logo for the electric era.
Although the 103-year-old branding was originally coloured navy and yellow, it is now Monte Carlo blue for corporate communications and retail environments. On cars, in print and digitally, it will be infra-red – a more orange shade than is currently used.
The new logo first appeared on the Citroën Oli concept car, a crossover-cum-pick-up signalling the marque's intention to produce affordable, sustainable electric cars in the coming years.
The branding's production debut will be on the next iteration of the Citroën
