After a grim couple of years shut down by Covid and general belt-tightening, Europe’s big motor shows are trying to stage a comeback in a bid to recover some of their pre-pandemic status.
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As Paris and Geneva both try to book car manufacturers and relaunch, here's why it may not be easy post-pandemic
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Oliver Zipse, CEO of BMW, presenting the i Vision Circular concept at Munich 2021
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The Mercedes-Benz stand at Munich 2021
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Motor shows still give bosses the opportunity to present their vision
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Crowds aren't what they were at motor shows
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The Goodwood Festival of Speed offers an alternative motor show model
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By allowing cars to be seen in action, Goodwood offers a different brand experience
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