Currently reading: Bentley makes employee diversity key part of transformation plan

The firm’s future-proofing strategy makes diversity and inclusion just as important as electrification

Picture the colour palette of a Bentley social gathering and you would be forgiven for imagining a world of tweed and restrained tones.

A sparkling red Continental GT Convertible with a rainbow pinstripe might seem like an interloper of the highest order. Yet that’s exactly what was driven in Manchester Pride’s bustling 2022 parade, more than 50 Bentley employees on its coat-tails, in a first for the 103-year-old car maker.

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