The take-make-dispose model behind traditional tyre manufacture is being challenged by a new UK company with greener ambitions and an innovative route to market.
Enso, which was formed just six years ago, has developed more efficient and eco-friendly tyres exclusively for electric vehicles, distributed directly to vehicle fleets on a subscription model.
"The advent of EVs and a growing awareness regarding the impact of tyre emissions on the environment inspired the formation of Enso," says Gunnlaugur Erlendsson, the company's founder and CEO whose background is private equity and venture capital.
