Apple is set to sign a memorandum of understanding for the production of electric vehicles with a joint-venture company recently created by electronics and battery specialist LG Electronics and automotive contract manufacturer Magna, according to reports from South Korea.
Citing an LG Group source with apparent knowledge of the terms of the deal, The Korean Times claims an agreement between Apple and the joint-venture company, LG Magna e-Powertrain, is “very near” but reveals “details are still being discussed”.
"LG Magna e-Powertrain is very near to signing contracts with Apple under which they could handle the initial volume production of Apple electric vehicles. Contract details are still being discussed," the English-language newspaper quoted its source as saying.
The Korean Times reports the EV production volume planned by Apple will remain limited while the consumer electronics giant tests the market in a similar way to its initial messaging pads and smartphone offerings, which were developed and manufactured in partnership with Motorola before Apple developed the iPhone.
"Apple is mostly intending to use its first-generation electric vehicles as an opportunity to evaluate their marketability," it quotes its LG source.
It also claims the existing collaboration between Apple and the LG Group will alleviate any supply chain concerns.
“Because LG Group affiliates including LG Display, LG Chem, LG Energy Solution and LG Innoteck are already included in Apple’s part supply chain, Apple doesn’t have to worry about any supply chain issues. These LG affiliates are qualified to guarantee production yields and faster delivery of partnered needed for Apple electric vehicles."
News of Apple’s intention to rejuvenate its plans for an EV to challenge the likes of Tesla surfaced in December 2020. At the time, reports quoting Apple insiders suggested the firm had already targeted 2024 for the introduction of its first model.
Apple originally kicked off the development of an EV in 2014 as part of an in-house project known as Project Titan. It subsequently scaled back the operations and staff to focus on autonomous driving software development in a consolidation of its EV plans. At the time, Project Titan was headed by Doug Field, a long-time Apple employee who had worked at Tesla.
Since then, Apple has progressed the project again, to a point where it is now claimed to be seeking development, supply chain and manufacturing support.
LG Magna e-Powertrain was established in December 2020 as a joint venture by LG Electronics and Magna “to manufacture e-motor, inverters and on-board chargers and, for certain auto makers, related e-drive systems to support the growing global shift toward vehicle electrification.”
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My first Apple computer, bought in 1986, is still in working order, so let's hope that an Apple car will be as reliable.
Mind you, it'll have to be more than good to tempt me away from my Model S or the upcoming Cybertruck.
Sorry, but when a Computer company starts making, or intends to, I get worried, is this going to, as I've said about other issues with EV brands, be the white good we use for transport?, doesn't really matter what it looks like, as long as I get there with minimum input.