Maserati is plotting to take on Porsche and Tesla by launching ambitious new models in the next five years, including its long-awaited Alfieri supercar, a small SUV and four all-electric cars.
During the Capital Markets Day speech of parent company Fiat Chrysler Automobiles, Maserati boss Tim Kuniskis said: “From a product standpoint, it may look as if Maserati is challenging Porsche and Tesla. We are. We’re going to accomplish this by bringing the market something no other player in the industry can match.”
Alfa Romeo brings back 8C and GTV, and adds two more SUVs
He said part of the brand's uniqueness came from that all Maseratis, including the fully electric ones, will use powetrains created by Ferrari.
Leading the line-up expansion would be a halo car, the Alfieri, available in coupé and convertible forms. It will be built on a new aluminium space frame, with a fully modular chassis with three “state-of-the-art powertrains, including plug-in hybrid”, according to Kuniskis. One will be an all-electric version using a three-motor, all-wheel drive system offering torque vectoring. It will feature 800V battery technology.
Kuniskis said that the car will “offer an unparalleled mix of performance and luxury”, before revealing that it would be capable of reaching 62mph in around two seconds — making it a rival for the hottest Tesla Model S variants — and have a top speed of over 186mph.
The Alfieri concept was first shown in 2014, when it was powered by a V8 and scheduled for production in 2016. But legislative pressure on emissions and fuel economy meant a V6 powertrain became the favoured option. It’s therefore likely that the Ferrari-built 3.0-litre V6 unit used by the Levante will form the base of the Alfieri hybrid's electrified powertrain.
Comment: Behind the scenes at the FCA Group Capital Markets Day
Also confirmed by Kuniskis is a new SUV to sit beneath the Levante SUV in Maserati’s range. Buoyed by the success of the Levante, which has helped to grow Maserati’s annual volumes from 30,000 units in 2014 to 50,000 units in 2017, the smaller SUV will seek to chase even larger volumes. The target is for Maserati to reach 100,000 cars by 2022.
Another key part of this new strategy and the brand’s assault on Tesla will be the launch of four fully electric cars, sold under a new ‘Maserati Blue’ moniker. Alongside the aforementioned electric version of the Alfieri and Alfieri cabrio, there will be electric versions of the next Maserati Quattroporte and Maserati Levante using the same powertrains.
Plug-in hybrid versions of these cars are also due as part of Maserati’s plans to expand into as many segments and categories as possible with each of its models. In total, there will be eight plug-in hybrid Maseratis on sale by 2022.
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the "FA-RM JEEP" companies.
Just as they have "spun-off" Ferrari (with a proportion of Ferrari company shares traded in New York, and Europe), that same degree of corporate, financial, independence and protection, needs to be extended to the (to be) remaining companies that will be - still - be producing cars in Italy, Alfa-Romeo, Maserati, and . . . . JEEP !!A token - maybe only 10% - mutual exchange of shares between each/all these four "specialist" producers, would confirm and consolidate their continued co-operation, and commercial independence from predators!The obvious abbreviation for JUST the four Italian companies, would - of course - be "FA-RM" . . .. . . Ferrari, Alfa-Romeo, Maserati.(Whilst that might mean something in the English language, it is not known if it might be offensive in any other language!).When JEEP is included, this group of semi-autonomous, independent, specialist, companies would/could be referred to as the "FA-RM JEEP".Just as Audi was/is managed separately, independently from VW, removing the "FA-RM JEEP" to an "at arms length" financial, commercial, managerial, position . . . would enable the "parent" FCA to then apply all its - MUCH NEEDED - expertise, attention and concentration onto the remaining FIAT and Chrysler-Dodge.
Second picture is the entry level SUV!
Maserati to take on 'Porsche...New XJ to take on S-class...
Why must every product plan and new model be described as 'taking on'? Do Autocar think that Maserati have not already been trying to take on Porsche through the 3200, 4200, Gran Turismo, Quattroporte and Levante? It's only the Ghibli that's not 'taking on' Porsche.