The 2013 Mercedes S-Class is previewed at the Paris motor show in the form of a sculpture entitled ‘Aesthetics S’. Described by Mercedes as “an artistic glimpse of the design of the luxury saloon of the foreseeable future”, the sculpture is a profile view of Mercedes’ latest luxury car offering enhanced by a special light display.
Aesthetics S is intended to emphasise the artistic aspects of the exterior design rather than showcase the technology likely to be pioneered in the 2013 Mercedes S-class.
Gordon Wagener, Head of Design at Mercedes, explains that the shape of the new model is revealed through projected light reflections, creating a three-dimensional relief image with a maxiumum depth of 14cm. The sculpture outlines the overall shape of the car, which bears some styling features similar to the current Mercedes-Benz A-Class and Mercedes-Benz C-Class models.
An animated show projects images of previous S-classes on to the sculpture, reaching back to the 1950s Adenauer cars and up to the present W221.
Wagener says a full concept derived from the piece can be expected next year. He said the design would be "pure" and "timeless", combining traditional and new design ethics. The S-Class is likely to be fully revealed in production form at the Detroit Motor Show in January 2013.
David Bond
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It's an attempy by Mercedes
It's an attempt by Mercedes to create a sense of ambience, to cater for the artistic demands of their upper end customers, to flow into channels of depth and mind, realising the importance of the lollipop woman.
Maybe it's just me
but what a load of pretentious old cr4p
Shape?
I hope it is not going to resemble a supository again !!!