The Dacia brand will launch in the UK at the end of 2012, selling the Skoda Yeti-sized Duster from less than £10,000, and the Fiesta-rivalling Sandero from less than £7000.
The Romanian budget brand will be sold through every Renault dealership, as part of the firm's restructuring announced today. However, Renault UK's managing director, Thierry Sybord, insists they will not be offered with any discount.
Read the full story on Renault's 2012 revamp
"The price we advertise is the price you pay," he said. "Dacia is something different, something offered at a low price that cannot be negotiated on, even by fleet customers."
Both the Duster and Sandero are expected to be offered with 1.6-litre petrol and 1.5-litre diesel engines.
Sybord added that he didn't expect Dacia's budget offerings to take sales from sister brand Renault.
"We see Dacia as a good brand for attracting new customers," said Sybord. Historically most new buyers for Dacia have come from other brands or the used car market."
Jim Holder
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