McLaren scored its best sales year in its history in 2017, shifting 3340 cars across the 12 months.
Although that is only a modest increase over 2016's 3286 cars - which itself represented growth of 99.3% over the previous year - McLaren's newest model, the McLaren 720S, achieved the same sales figure in six months as its predecessor did across the whole of 2016.
The best sellers among the range remain the entry-level Sports Series cars, comprising the 570S coupé and Spider, 570GT and 540C. They accountef for 2119 sales.
The Super Series, which is now the 720S alone - took up the other 1221 cars. No Ultimate Series cars were built in the wake of the P1 or ahead of the Senna.
McLaren’s largest market is still North America, which takes up around 37% of the brand’s output. For 2018, McLaren predicts that the Super Series will account for around 50% of sales, as order banks take the company through to the summer. A small portion of 2018 sales will be taken up by the Senna, which is limited to 500 units, although only the first few will reach customers before 2019.
With 12 launches before 2022, McLaren’s product portfolio is set to grow considerably, with the next Ultimate Series car, codenamed BP23, being one of these. Super Series cars are likely to remain the top sellers, though.
McLaren celebrated building its 10,000th car in late 2016. Its 20,000th one is likely to be built in 2019, given the brand's current rate of growth.
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Sure, great, but......?
I have read two articles on long term test Cars by two different Mags and both have reported various malfunctions ranging from the Hydraulic that lifts the nose over bumps to the infotainment taking hissy fits, the Cars may well be nirvana to Drive, but, you really want what’s inside to work flawlessly because after all you do spend a pretty penny getting one....
Interesting But
Not wanting to be a 'negative nanny' but if you look at McLaren authorized dealers and classified ads, I reckon close to 45% of those sales are currently looking for new owners? Might explain the unfortunate McLaren residual values currently being enjoyed here in the USA.
45% Confusing Stat
When you say 45% of those sales (2017) are looking for new owers, you can't mean 45% of cars sold in 2017 are looking for new owners.
I think you mean the 45% of 2017 sales is the same number as the number of secondhand McLaren currently on sale from the stock of all the cars they've ever made from year 1.
Which if so is a pointless misleading stat.