What is it?
You might well wonder why Jeep chose 2021 to launch its first headbanging, V8-engined Jeep Wrangler in more than three decades.
Today’s airwaves brim with debate about how best to reduce our carbon footprints, and Jeep already toes the environmental line to some extent: it currently offers a Wrangler plug-in hybrid, with a four-pot engine and 20 or so miles of electric range, and a Wrangler EV is expected to arrive soon. So surely the whole big-boned V8 thing is just a little passé?
Perhaps. But sometimes one needs to discard the gloves, and for Jeep that meant announcing the flagship Wrangler Rubicon 392 (that number being 6.4 litres in cubic inches) on the same morning last year that Ford revealed its reinvented Bronco.
This wasn’t so much stealing the limelight as declaring war, and you can see why. The Bronco comes in trim levels with names like Big Bend and Badlands. It’s characterful and capable, and the factory is lining up a fruity V6-engined Raptor variant.
In short, the new Ford is the biggest commercial threat that the modern Wrangler has yet faced, and that’s why the Rubicon 392 is here – not to sell in big volumes but just to remind us that when it comes to cartoonishly likeable and phenomenally tough off-roaders, nobody does it like Jeep.
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So a quick look shows these cost 78 thousand dollars in the US... mid 50s pounds. Here they're attempting to sell to the UK for 105k. Hmmm I know taxes blah blah but Apple sells an IPhone (or any other device) for the same dollar pound. So this would be 78k. Shouldn't this type of pricing be called out for what it is?
Import taxes, shipping costs, changes to make it road legal here, IVA costs, plus all their costs for doing all that with staff to pay. If you want one cheaper, try doing it yourself and I'm sure you'll save probably £20k. Sutton offers the easy route.
Love it. But not at that price.
I'm on my third Wrangler...so count me as a fan....my 80th Anniversary has the turbocharged four cyclinder which is simply not as nice as the 6 cylinder of my last one. This looks great...but I'm simply not going to pay £100,000+ for a left-hand drive...if only Jeep UK would do the decent thing....