What is it?
When the second-generation Peugeot 308 was launched in 2013, it spearheaded Peugeot’s design reinvention with a bold new look. But in the relentless world of the family hatchback, what then appeared progressive now seems a bit dated.
Even beyond the styling, while the 308 was thoroughly decent, it had the misfortune to exist in a class with not one but two household-name default options – the Ford Focus and Volkswagen Golf – and didn’t really stand out as a compelling alternative. Still, it did seem to renew Peugeot’s design swagger, helped by the PSA Group’s efforts to really differentiate the brand from Citroën after years of quasi-badge engineering moved both into the mushy middle of the road.
The likes of the Peugeot 3008 SUV took the design of the 308 and pushed it further, and so the new Mk3 Peugeot 308 effectively closes a loop by building further on the models it inspired with the latest Peugeot design language, including the ‘textured’ front grille and bold ‘lion’s claw’ LED headlights. It’s also the first model to sport a new-look (but retro-inspired) badge, which has been introduced as part of Stellantis’s ambition to turn Peugeot into an “inventive high-end generalist” brand. Which is focus-grouped marketing speak for ‘a bit upmarket but not really premium’, I think...
Seriously, though, when did a Peugeot family hatchback last look this good? It has been a while, eh? It was certainly before the spinning number wheel for the third digit in the model’s name became jammed at eight. Are we going back to the 306? I think we are.
While the new 308’s lovely design is a big leap, the underpinnings are more evolutionary. It adopts the latest version of the EMP2 platform introduced with the Mk2 308 and also used by the 3008 (and a host of other Stellantis models, including the forthcoming new Vauxhall Astra). For those not keeping score, the EMP2 can house combustion engines with or without electrification. So at launch, the 308 offers a choice of 1.2-litre turbo petrol and 1.5-litre diesel engines and a plug-in hybrid powertrain in two states of tune. A ‘traditional’ hybrid will follow, as will an electric 308 (probably on the EV-focused STLA Medium platform that will succeed EMP2) in 2023.
The plug-in hybrids use a 1.6-litre petrol engine (producing 177bhp or 221bhp) and a 109bhp electric motor that is powered by a 12.4kWh battery, which offers an electric-only range of 34 miles. On our Hybrid 180 test car (the lower-powered of the two, which Peugeot expects to account for the bulk of PHEV sales), that – along with official CO2 emissions of 25g/km – equates to an 11% BIK tax rating.
Add your comment