Currently reading: Mitsuoka Buddy revealed as retro-styled Toyota RAV4

Japanese coachbuilder draws from 1990s American SUVs for its latest quirky creation

Japanese coachbuilder Mitsuoka has given the Toyota RAV4 the retro American SUV treatment to create the Buddy. 

While Suzuki's revisions to the RAV4 amount to a new grille and some bespoke badging, Mitsuoka's treatment is much more dramatic. The Buddy's heavily reshaped front end, for example, includes a prominent chrome grille and stacked headlights reminiscent of the Chevrolet K5 Blazer, complemented by a thick chrome bumper and overriders.

The Buddy is more recognisable as a RAV4 from the side but receives an array of additional body creases and chunky All-Terrain T/A tyres wrapped around 1980s-style steel wheels with chrome hubcaps.

A set of more conventional five-spoke alloy wheels with low-profile tyres is also available. 

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The rear-end makeover is much more extreme. The RAV4's tail-light clusters make way for upright items seemingly inspired by cars like the Jeep Grand Wagoneer and Cadillac Brougham, while the tailgate is decorated with a wide contrasting trim panel and chrome model lettering. 

There are no naturally aspirated, large-capacity V8s in the engine line-up, however. The Buddy can be specified with either a 2.0-litre four-cylinder turbo petrol engine or a 2.5-litre four-wheel-drive petrol-electric hybrid powertrain, both of which are carried over wholesale from the RAV4. 

Mitsuoka has yet to release any images of the interior, but it's likely to gain some old-school flourishes, perhaps including teak panelling and piped leather. 

There's no word yet on whether the Buddy will be made available for global sale, but order books will open in Japan on 26 November. Paint colour options include 80s Mint, North Carolina Blue, Grange Denim Blue and 95 Yellow, and some are available with a contrasting roof option.

Mitsuoka's flagship model is the Roadster, a rebodied Mazda MX-5 with styling influenced by classic British sports cars. When it launched in selected UK dealers in 2015, prices began at £53,800 - roughly twice the cost of a new MX-5. 

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The company was previously best known for its vintage-style take on the Nissan Micra and the divisively styled Orochi sports car, which sat atop a bespoke spaceframe and took is power from a mid-mounted, Toyota-derived 3.3-litre V6. Sold exclusively in Asia, production of the extravagantly designed halo car was limited to around 400 units and ended in 2014 after a series of special editions.

Read more

Mitsuoka Orochi 3.3 V6 review​

Japanese Mitsuoka Roadster launched in UK​

Toyota RAV4 review

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Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

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Rlanderson 26 January 2022
Despite my love of ugly, I don't think I could drive this since it is based on all that is unholy in the automotive world.
artill 30 October 2020

I like it. If i wanted a RAV4

I like it. If i wanted a RAV4, and these were the same price (i know they wont be), i dont know if i would choose one. But, i do know that every time i saw Mitsuoka i would smile. Anything that increases choice, and is less dull has to be applauded

superstevie 30 October 2020

The more I look at this, the

The more I look at this, the better it looks. I think this is so much better looking that the car it is based on. Either that or I am drunk lol