Launching a car company without an electric vehicle these days is nigh on impossible, given the tight rules surrounding average CO2 emissions in the UK and European Union, but that’s exactly what Ineos Automotive hopes to do when it begins deliveries of the Grenadier off-roader in July/August. But how?
The answer: study the rules extremely carefully and exploit the grey area between cars and commercial vehicles.
The Grenadier had a controversial birth when Ineos CEO Sir Jim Ratcliffe tried to buy the original Land Rover Defender tooling to allow him to carry on building a model that Land Rover dropped in 2016.
