With a newly expanded line-up, dealer network and potential market reach, DS is targeting a year of significant growth in the UK in 2022, which could cement it as a front runner in the mainstream premium segment.
UK managing director Jules Tilstone hinted at the potential for its new four-model portfolio to achieve record sales and attract buyers from previously untapped segments: “With two cars last year, we accessed 22% of the premium car market. With these extra two – DS 4 and DS 9 – we can double that to 44%.”
