Currently reading: Online car sales will always co-exist with dealerships, says Polestar UK boss

Retailers play a vital role in customer experience after an online transaction

As the trend for online car buying grows, the ongoing presence of physical retailers will still play a crucial role. That’s the view of Polestar UK CEO Jonathan Goodman, talking on today’s Autocar Business seminar about the agency model of car selling.

Goodman said: “The car business is going to move online. It doesn’t mean purely online. There will always be a need to interact with a physical property."

He continued: “If anyone doesn’t believe it’s going online, they’re living in the dark ages.

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