What Car?'s latest data reveals that a third of its featured manufacturers have increased average cash Target Price discounts, another third have reduced discounts and the final third remain broadly unchanged.
This represents a turbulent market state where dealers are trying to maintain the seller’s advantage that grew out of the Covid-19 pandemic and semiconductor supply crisis.
This is despite market factors, such as demand, the cost-of-living crisis, vehicle supply and electric car sales targets moving slowly, but inexorably, towards restoring the buyers’ advantage.
