Currently reading: New-car discounts reflect ongoing market turbulence

What Car?'s Target Price data, provided exclusively to Autocar Business, reveals return to buyer's market

What Car?'s latest data reveals that a third of its featured manufacturers have increased average cash Target Price discounts, another third have reduced discounts and the final third remain broadly unchanged. 

This represents a turbulent market state where dealers are trying to maintain the seller’s advantage that grew out of the Covid-19 pandemic and semiconductor supply crisis.

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