Currently reading: Ford Fiesta axed to make space for new electric cars in Cologne

Ford Model E boss Martin Sander reveals Fiesta "had to go" as part of $2bn electrification push

The Ford Fiesta was axed as the brand “needed the space in the factory” in its switch to electrification.

Martin Sander, general manger of Ford's Model E electrification division in Europe, told Autocar that the decision was “not one we did light-heartedly, but we have to do something” if the Ford business was to change.

“We decided to build our first high-volume electric vehicle here in Cologne,” said Sander.

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