Currently reading: Inside Afeela: Why Sony and Honda are starting a car company

'Three As' philosophy of the the Japanese giants underpins their new car brand's business model

Sony and Honda are two storied Japanese brands with the same passion or ‘kando’ for the products they create, but there was a definite clash of cultures when the two came together to form the Afeela car brand, Sony-Honda Mobility CEO Yasuhide Mizuno has revealed.

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