Currently reading: Why online dealer reputation matters (and 8 easy ways to improve it)

Research by automotive customer experience specialists Reputation shows that dealerships which manage their online reputation can boost sales by as much as 10%. Here’s how to do it

When it comes to retail, customer sentiment sits at the heart of the process. And while physical word of mouth remains as powerful as ever, the best and most forward-looking dealers need to evolve with the times to properly manage their online reputation alongside their in-person experience. According to Reputation, the software platform that manages consumer feedback from acquisition to loyalty, doing this effectively can yield increased sales of up to 10%.

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