Hyundai is keeping a watching brief on electric vehicle pricing, UK boss Ashley Andrew has admitted in the wake of increased discounts and incentives being applied by rivals as they seek to maintain sales momentum.
In January, Tesla signalled the highest-profile discounts when it slashed up to £8000 off the price of its cars. At the time, rivals predicted that the move would backfire as it would undermine residuals and, in turn, lease payments.