With the easing of semiconductor chip supply constraints, car production is heading back to normal levels. With normal production comes more supply, and greater supply in the market often leads to one thing: discounting.
“There are signs that the new car market is on the way to returning to its pre-Covid way of operating,” says Pat Hoy, automotive industry researcher and head of our sibling brand What Car?'s Target Price mystery-shopping team. “There are now increasing numbers of cars being built for a market that has almost exhausted its post-Covid pent-up demand and is facing significant increases in the cost of living."
