Interview: FIA boss on his conflict with F1's commercial boom

Ben Sulayem is a compelling speaker, one with a forceful tone that could be interpreted as confrontational to British ears. That’s misleading, but it does capture his defiance on the issues he believes matter.

He returns to the topic of due process regularly. When it comes to F1, that’s the strongest card in his hand, given that the FIA makes and polices the rules. Outside of that, the ground can be shakier.

For example, Ben Sulayem was admonished for speaking publicly about what he described as an “exaggerated” $20 billion valuation for F1 in a letter that accused him of interfering in commercial matters.

That put him on the back foot. But the principle that the regulator shouldn’t interfere in commercial matters goes both ways, and he’s now leaning heavily on the principle that Liberty should therefore steer clear of getting involved in the shaping of the rules.

The biggest controversy surrounds mooted new teams bidding to join the F1 grid. Since Ben Sulayem has been president, Audi has confirmed its high-profile entry to the sport, but by buying the Sauber team (which currently competes as Alfa Romeo), yet he wants to actually expand the grid.

In February, the FIA launched an application process that F1 and the existing teams didn’t support. They insist that only a team that would add ‘“significant value” to F1 should be admitted, even with the $200 million anti-dilution fee that must now be paid into the shared pot.

But Ben Sulayem argues that as the Concorde Agreement that binds F1 commercially permits 12 teams, newcomers can’t be totally shut out. 

He has been vocally supportive of the Andretti operation, run by Michael Andretti – son of 1970s F1 legend Mario – that’s bidding to join in partnership with General Motors.

“Our rules say if there are serious [prospective] teams, we have to open [the process],” says Ben Sulayem. “There are rules; we can’t just say no. Meanwhile, there’s a contract for 12 teams, so we have to follow the process.

“Honestly, I’m not here to upset Liberty Media, but if people think that’s upsetting them, I can pick up on people saying things about the FIA that also upsets us.

“Imagine us saying no to potential teams? We’re here to sustain motorsport. We don’t look at market share; we’re a non-profit. I don’t want any big team to take us to court and say we’ve been blocking them for the wrong reasons.

“Yes, we open the expressions of interest, we do the due diligence, we look at the financial side, technical side and we also look at where we see ourselves in years to come. If we get a [team from the] United States, that would be good. I can’t force anyone to say ‘no, you aren’t allowed unless you buy a team’.”

The timeline for a decision on this is drifting backwards. It’s a fascinating situation, because both the FIA and F1 would have to sign off on a new team. Ben Sulayem’s current choice is to either accept the application of one or more aspirants, thereby putting the ball in F1’s court, or back down.

This is symptomatic of the tension between the two sides, but it’s just one manifestation of it.

The FIA oversaw the creation of the 2026 power unit rules, with a switch to a 50:50 split of ICE and electric power. Now some teams, notably Red Bull, are lobbying for an adjustment to the weighting in favour of the V6. Ben Sulayem would be open to this – but only if pursued through the right process.

Likewise, there’s the looming controversy of the cost-cap results for 2022, with rumours circulating that one or more teams overspent. Domenicali recently publicly called for sporting sanctions in such an eventuality, but that is of course the regulator’s domain.

And then there’s the issue of the next Concorde Agreement, which is already in the negotiation phase. Ben Sulayem stresses the need for a strong regulator and the fact that Domenicali and F1 see the value of that.

There’s an obvious desire for greater financial resources for which the FIA is pushing in order to provide the improved service that F1 wants. Suffice to say, extra funding is something that F1 is neither keen on nor believes there is scope for.

“We need respect, recognition for the FIA and fairness,” says Ben Sulayem. “We’re getting there. I had good meetings with Stefano regarding it and he’s aligned with the needs of the FIA.

“We have to be transparent. If we ask for better deals when it comes to money, we have to show where will it go – an improvement of the stewarding, an improvement of the race director pathway programme, an improvement of the ROC [remote operations centre – effectively F1’s equivalent of football’s VAR] and improving our equipment.