The battle between Mercedes-Benz, Audi and BMW over the past decade to claim the title of the world’s best-selling premium car maker was a compelling one as the trio raced to – and then passed – the two-million-cars-a-year threshold.
Now the race is over. In 2023, BMW was more than 350,000 sales ahead of Audi and 200,000 ahead of Mercedes-Benz, pushing back towards 2.5 million units. Yet only one of those brands on the podium is likely to be disappointed.
