Currently reading: Companies seek cure for profit-wrecking EV values

Car makers are torn between boosting demand by slashing prices or holding firm to keep residuals high

The crumbling values of electric cars pushed rental company Hertz to a loss last quarter, caused the collapse of UK EV provider Onto in September and dented the 2023 bottom line of one Europe’s largest leasing companies after it made a loss on EV disposals.

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