Land Rover has released new preview images of the upcoming Land Rover Discovery Vision Concept, which will be revealed at the New York motor show on 16 April.
The company says the new car is a “bold new concept that will showcase Land Rover’s design vision for a new family of Discovery vehicles”.
Described as “premium leisure SUVs”, the company says that the new Discovery line-up will be “built on Land Rover’s key principles of emotive design, unrivalled capability and ultimate versatility… taken to new levels using customer-focused advanced technologies”.
Even at this stage of the reveal process, it is clear that the design language established with the Discovery 3 and 4 has been completely abandoned. These pictures of the concept's interior show a much more sophisticated approach, with what appears to be a touchscreen centre console and minimalistic controls and lots of jewel-like detailing, right down to the faceting of the sides of the rotary controller. The accent on luxury seems to extend to individually reclining seats front and rear.
Shots of the exterior show that the Discovery family will have much slicker, more aerodynamic lines than the current model. The first model to use this new look will be the Freelander replacement, which is expected to appear in showroom guise before the end of the year.
Gerry McGovern, Land Rover’s design boss and chief creative officer, said that the Discovery has been “pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to… debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow”.
See 25 years of the Land Rover Discovery in our picture special.
Join the debate
Add your comment
There is so much crap written
Aging Evoque, LR3, P7, P8, P9, well, the Evoque is selling better now than ever with a full 24 production, encompassing full facility unit figures, the P7-P9 were never released so why mention these that virtually no one knows anything about.
Cars have to evolve as new legislation and laws around the world come into force, get a life, get real and accept that these things change, I for one, love the S1 Landie, but it would NEVER survive today's lifestyle, the same for the S1 Discovery, I was always told if you have nothing constructive to say then say nothing, in this case there would only be about three posts and the rest of the tripe would be gone.......... IF ONLY
DS3?
It makes no sense at all
I suspect the original aim was to put the Discovery name totally to bed and expand Freelander, but thepossiblity of delays to the Defender replacement (and its potential for a temporary withdrawal of the current model from non-commercial market) would leave a huge 'perceived' gap without a utilitarian vehicle in the range.and a possible drop in sales overall with the aging Evoque and LR3 range (and potential to overlap with the new Jag SUV).