JLR, formerly Jaguar Land Rover, will completely overhaul its retail network in line with its all-out repositioning as a luxury manufacturer, introducing the agency sales model and transforming its showrooms to give a much “warmer” and “less formal” experience.
Briefing Autocar on how the company’s Reimagine strategy will affect its retail operations – following a wide-reaching product preview led by CEO Adrian Mardell in April – company bosses explained why “we have to change, we can't do what we've always done” in light of fierce competition from new premium-market contenders and upheaval in the car sales sphere.
