Currently reading: JLR agency shift brings "warmer, more relaxed" dealer experience

Buying a Jaguar or Land Rover will be "more conversational" as brands divert from volume push

JLR, formerly Jaguar Land Rover, will completely overhaul its retail network in line with its all-out repositioning as a luxury manufacturer, introducing the agency sales model and transforming its showrooms to give a much “warmer” and “less formal” experience.

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