Currently reading: Skoda's record 2024 makes it "most profitable Western car brand"

Czech brand is now Europe’s fourth largest car maker and the Octavia remains its best-seller

Skoda now claims to have the best profit margins on vehicle sales of any Western volume car maker off the back of a record year for sales revenues and profits.

In 2024, Skoda’s 926,600 new car sales (a 6.9% year-on-year increase) generated €27.8 billion (£23.4bn) in revenue and an operating profit of €2.3bn (£1.9bn). Skoda CEO Klaus Zellmer said the Volkswagen Group brand’s margin of 8.3% made it “the most profitable Western car brand" in the mainstream market, "in terms of a return on sales”.

In a media briefing announcing the results, he also said: “It gives us a strong, fundamental confirmation of our business model being resilient in such challenging times and, of course, strong confidence to also keep the success on track.”

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