Ford will adopt the agency retail model across Europe over the coming years, beginning with a trial in the Netherlands in March.
The American brand is embarking on a ground-up overhaul of its European business operations as it electrifies its product line-up.
The unveiling of a US-influenced but Europe-focused electric crossover in the coming weeks – before it enters production later this year in Cologne, Germany – will be a significant step towards achieving this transformation.
