Currently reading: Why Aston Martin has slashed 2024 sales target by 1000 cars

Former Bentley boss Adrian Hallmark claimed 7000-car target would have required “near-perfect execution”

New Aston Martin CEO Adrian Hallmark has made his first big impact on the company since joining on 1 September by reducing its ambitious sales forecast for 2024 by 1000 units.

Aston Martin cited supply chain disruption, weak demand in China and excess stock in dealers for the downgrade.

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