What is it?
It’s the Toyota C-HR. And, well, far be it from me to get your pedantry radar pinging, but if you’re going to call a car a ‘coupé, high-rider’, then you might expect an element of accuracy within both of those statements. But, well, this is a post-fact world, or so The Guardian keeps reminding me, so let’s allow Toyota some poetic licence. The C-HR, effectively its new mainstream five-door hatchback, does have a swooping rear window and sits a hand width higher than its own Auris hatchback. But a Toyota GT86 SUV it ain’t.
You remember the Auris hatchback, right? Go on, you do. Replaced the Toyota Corolla? Competes against the Ford Focus, Volkswagen Golf, that sort of thing? No? Well, anyway, you can still buy one, only not many people do, hence the requirement, I suppose, for something else. Something crossover-shaped, because if you want a new mainstream hatchback to sell in Europe, then these days you’ll need to make what we used to think was a niche one.
The C-HR is precisely one of those. Toyota expects to sell no fewer than 100,000 of them a year within Europe, which is the only market where Toyota initially thought it would sell the car, before other regions got a look at it and demanded it, too. So the C-HR will sell in Japan and other parts of Asia, and before long other regions as well. A crossover is, effectively, the new global family hatch.
In none of those markets, though, will the C-HR be offered with anything other than petrol or electric propulsion. Even in a Toyota, this is slightly surprising but probably shouldn’t be. Toyota long ago decided that a combination of petrol and electricity – then, further away, hydrogen and electricity – was its future, because it foresaw that although CO2 emissions were the factor that most affected new car legislation, that situation wouldn’t last forever. Air quality – particulates, nitrogen dioxide and so on – are about to replace CO2 as the bigger concern facing legislation makers, despite the non-end to global warming fears. City dwellers trump polar bears, in other words. I suppose they have better lawyers.
The C-HR, then, comes with either a 1.2-litre turbocharged petrol engine (£20,995-£27,995), which can drive the front wheels through a six-speed manual gearbox or, when mated to a continually variable transmission (CVT), can propel either the front wheels or all four wheels (it’s a crossover, innit). Or it can be had in front-wheel drive with the 1.8-litre petrol-electric drivetrain (£23,595-£27,995) that you’ll find in the latest Toyota Prius, whose architecture the C-HR also shares.
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Poor Engine Choice / Fixed 4x4 version / Expensive
Second issue is the 4x4 system. Nearly all rivals including the bargain end of the market are offering multi-mode 4x4 systems for max grip in all conditions, yet the C-HR offers a basic fixed 4x4 system for £27K????? No hill descent mode. No diff lock, no specially tuned grip modes.
Which brings up the 3rd issue - price. At £20K it's not a bad price. At 4x4 level at £27K it's the same price as a mid range MkII Tiguan 4x4 with Nav, which blows it completely out of the water. £27K is also Jeep Renegade Trailhawk Territory, which is a very capable top of the range 200bhp off road vehicle with Land Rover rivalling off road performance (I believe it uses the same 4x4 and gear box system as the Evoque / Range Rover), luxury leather interior as standard, and more equipment than you can dream of. It's also top Audi Q2 Territory which is a whole level above in quality in my opinion.
£27k is also top of the range Quashqui 4x4 territory, the previous class leader.
Then there's the cheaper rivals. £23K buys a Jeep Longitude 4x4, with luxury leather interior and pretty much everything the Trailhawk has except the raised suspension, "rock" surface 4x4 mode, and full blown off road wheels / tyres. You can buy a Seat Ateca with 4x4 to a pretty high spec for £23-25K and 150bhp engine. You can buy a range topping Vitara Boosterjet with 150bhp, multimode 4x4 and hill descent and loads of toys for £21K, albeit with harder plastics. Even the Q2 starts at £20K.
So does Toyota really expect people to buy a low powered fixed transmission 4x4 for up to £5k more than it's rivals?
I would buy one as it's a great looking car. But only if it had gti performance, multimode 4x4 with hill descent etc and if it cost less than £23k.
Mean spirited?
Turkey
Pity this car didn't have a VW group badge on the front; Autocar would have loved it.